I presented this topic to fwPASS on January 26. There was a pretty good turnout. The video was edited for brevity.
If you are interested in the topic, I highly recommend the MSDN Webcast: Applying SQL Server 2005 Data Mining to Enterprise Business Problems which I used in preparation for my presentation. The book I referenced in the presentation is Programming SQL Server 2005, Microsoft Press by Andrew J. Brust and Stephen Forte, specifically Chapter 20.
*The presentation was video taped and the audio was recorded separately with a high quality mic, but somehow the audio file vanished into thin air (read: accidentally deleted) the day after the event so the audio is straight from the camcorder, oh well. The lighting was not good in the video because the overheads were dimmed for better visibility of the screen.